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Our Team

The members of our team are situated in important
locations in various countries. Each one of them is
able to cover multiple territories as well as various

Rolandas Lukšta


Associate Partner in Lithuania, Latvia, Estonia , Moldova, Poland and CIS

Rolandas has 20+ years international sales and business development experience. He worked in Whirlpool EMEA as sales, Lithuania market director and business development manager in Lithuanian and Russian markets. As sales director in Snaige refrigerator factory he was in charge of sales supervision more than 30 countries. Rolandas’ experience includes: Set up and management of an international sales organization, strategic planning, controlling, supply chain and P&L; Business development, export-import operations; Launches in new markets and of new brands, OEM projects.

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Alessandro Rovida


Associate Partner in Italia

Senior executive with more than 30 years of leadership experience in global sales, trade marketing and product development, spent in multinational environments like 3M, Fujitsu, Whirlpool, with extensive market knowledge of Europe, USA, Asia and Brazil.

Familiar with leading national and international teams, coordinating business creation and product launches worldwide, the in durable goods industry. Alessandro hold a degree in Business Administration and marketing at Bocconi University in Milan and a Master in general management at SDA Bocconi He developed a strong wide network of contacts with different companies, and different industries around the world

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Konstantin Semenov


Associate Partner in Ukraine and Caucasus region


Konstantin has 25+ years International Leadership experience that helped him to build and lead strong and ambitious teams to guarantee the market entry for Profitable growth in 8 countries.

He worked as Sales Director in Braun SDA and Market Director at Whirlpool EMEA in 1997-2016.

Konstantin successfully developed new business in Ukraine, Moldova, Georgia, Armenia, Azerbaijan, Uzbekistan, Turkmenistan, Belorussia.

His experience includes hard negotiations and client development in competitive environment as GM, Sales, KA Expert including marketing, distribution, customer service, planning, supply chain, P&L, credit control and risk management skills.

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Costantino Tamburrini


Associate Partner in Switzerland and Italy

Senior Executive with a successful track record in Sales and Business Development.  Swiss based Italian born, Intercultural and multilingual, university degree in International low with a post-graduate diploma in International Marketing and Trade.

He has held commercial roles of increasing responsibility within Multinational Companies in the durable consumer goods and catering equipment sectors. Owner of an extensive network of business contacts worldwide.

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Andrea Ojetti


Associate partner - Turkey and Italy

In his +40 years career has served in top management positions in multinational corporations. Based in Mexico, Argentina, Switzerland, China, Singapore and finally Turkey he’s an expert in international trade and manufacturing of durable consumer products.

Since 2005 resident in İstanbul, Turkey, were he’s been general manager of Indesit Company and Candy Hoover group.

Italian mother tongue he’s fluent in English, French, Spanish and Turkish.

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Ondrej Oravec


Associate Partner – Czech & Slovak.

Ondrej has got more than 15 years of experience in managing sales and marketing for Multinational Companies like IKEA, Pepsi Co, Whirlpool, Thorn Lighting and Pyramis on Central and Eastern European markets and 15 years of experience in company restructurings, business development, project management and real estate development on Czech and Slovak markets.

Speaks fluent Slovak, Czech, English, Russian and Hungarian and developed a strong wide network of contacts with different companies, sectors and industries on Central and Eastern Europe.

Graduated on Czech Technical University in Prague. Slovak born he has spent most of his life traveling abroad or in Czech republic where he currently resides.

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Paul Tierney


Associate Partner in Hong Kong and China

Paul has 20 years of experience in Asian markets specializing in the field of manufacturing and international trade. His experience includes starting and running companies in both Hong Kong and China, as an avid entrepreneur and engineer he has number of research publications and patents under his name.

In recent years he has focused on supplying Bathroom and Sanitaryware products to the US, EU, UK and Chinese markets. He is currently the VP for such a successful manufacturer supplying the North American and EU and UK markets, along his journey he has cultivated a wide range of contacts in said territories.

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Philip Winter


Associate Partner – United Kingdom and Ireland

Phil is well-known senior executive with more than 20 years of experience with consumer goods within the UK KBB sector. Having worked with brands such as Gaggenau, Bosch, Ariston & Indesit; bulthaup & Poggenpohl, he brings a track record of driving strategy, marketing & sales.

With a focus on developing new market opportunities for our partner brands, Phil’s working style is collaborative, creating strong connections between brands & their partners, resulting in mutually rewarding, enduring relationships.

As well has helping UK buyers find new brand & products to strengthen their business offering, a key role for our UK office is to help British manufacturers develop export markets via collaboration with our offices throughout the EMEA region.

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Peter Schutte


Associate Partner – Netherlands

Peter is an experienced Global Sales Director with a demonstrated history of 25 years working in the consumer goods industry. Skilled in Marketing Management, Coaching, Retail Sales, and Sales Management. Strong sales professional graduated from MBO Leiden.

Most recent assignments bringing PlasmaMade successfully to the European Market.

At this moment Peter is, among other things, also the distributor for Fhiaba in the Netherlands and Germany.

Speaks fluent Dutch, English and German.

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Vassil Iliev


Associate Partner – Bulgaria

Vasco is bringing 20+ years of experience in consumer electronics industry. As a business leader he had full responsibility for developing local market strategies and execution, marketing and sales, finance, logistics, HR, aftersales service. Vast experience in business acquisition and integration gained through recent merger of Whirlpool and Indesit operation

Most recent assignments include projects related to business intelligence and e-commerce.

Speaks fluent English, Russian and Bulgarian. Graduated from University for World and National Economy.

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Rajiv Kapur


Associate Partner – India

With more than 32 years of local experience in diverse range of industries & roles: ranging from Consumer Durables, to FMCG and industrial products, from handling P&L responsibilities and managing large teams with a national footprint, to strategic business portfolio planning and launching of new business models.

He was a member of the executive leadership team at WHIRLPOOL India, with key responsibilities including the delivery of operational, tactical goals to strategic planning for a long-term sustainability of business.

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Oren Eschenasy


Associate partner - USA and Canada

A proven leader and an accomplished executive with over 30 years of international sales, marketing and product development experience. Extensive professional experience included stints with appliance multinationals Whirlpool Corporation, Electrolux, and Midea Group.

Directed, coordinated and facilitated the supply and distribution of goods and services to the Caribbean, Andean and Central American regions.

Held sales manager and director level sales and product development positions in the U.S., Mexico, Central America, Latin America and Europe.

Coached, trained and mentored sales teams throughout Mexico and Latin America, successfully integrating company culture and strategic sales objectives.

Developed channel, product, and marketing strategies for wholesale, self-service, department store channels and regional independent dealers. Customers included Home Depot Mexico, Wal-Mart Central America and Almacenes Siman in Central America.

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Bruno Sgarbi


Associate partner - Italy


having more than 30 years experience spent in creating a meticulous net of distributors  throughout OVERSEAS MARKETS for few leading European manufacturers of Electrical Appliances ( MDA & SDA) such as OCEAN, SanGiorgio, BRANDT Group & FAGOR well as General Manager for the dedicated Branch till 2019

Indeed oriented to perform and problem solving mind set, since I'm available for RI/Organization of the net of sales for Companies / Manufacturers having an ambitious plan of growth in Export activity (English, French, Spanish).

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Michael Tsidemidis – Harris


Associate Partner in Greece and Cyprus

Michael, academically MSc and MBA holder, has an international background, in Commodities, Property and Electronics and Electrical products, starting in ’80s.

Operating from London UK, most of his career, has an expertise in the Greek and Cyprus Markets.

As CEO, of Schaub Lorenz International GmbH, a Licensing Business, has been exposed to experiences, in several of the 92 countries, that the brand Schaub Lorenz is registered.


Additionally, MTH, was involved, in the DESERTEC (Green Energy) PROJECT and the Resilience Action Fund NGO – Led by the United Nations Intl Strategy, for Disaster Risk Reduction (UNISDR).

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Patrick Soumet


Associate partner in Morocco

Patrick spent nearly 30 years managing local and international companies, as general manager, country manager, sales and marketing manager in Spain, France, Turkey, and Morocco now since nearly 25 years.

During his career, he worked in various domains such as Transport, Electronics, Domestic appliances, FMCG in Food distribution, and have developed in Morocco brands like TEFAL, ROWENTA, INDESIT, CANDY, IKUSI, CRUNCHIPS or TABASCO

His expertise grew in Morocco, country that he knows quite well and wich became one of the leader of Africa.


He speaks French as motherlanguage, English, Spanish and some Moroccan. He is graduate from french university with a DESS ( MBA equivalent ) and follow since this year a DBA.

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Josef Blaha


Associate partner - Czech & Slovak

Josef is a seasoned business leader with almost 30 years of experience in the field of household appliances (MDA, SDA) as well as appliances for commercial use, especially premium brands such as AEG, Electrolux, Samsung and Liebherr.

During his professional career, he worked in various positions with responsibility primarily for sales, marketing, business development, project management, but also other operations from the area of general management.

Josef graduated in mechanical engineering at the Technical University in Prague and also holds an MBA degree in executive management from the Dominican University of Chicago.

Josef’s mother tongue is Czech, he also speaks English and German.

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Hugo Angelo Silva


Associate partner - Portugal

Sales and marketing Senior Director with 30 years of experience in various management roles such as product management, sales management, trade marketing, marketing director and managing director. Engaging communicator with a proven track record in building strong winning teams and individuals. Professional progress always in a multinational environment and with strong operational and strategic components.

Profile and experience in leading several teams and projects, the most relevant being the integration (M&A) of Whirlpool Portugal and Indesit Portugal between 2015 and 2017 as a Managing Director of Whirlpool Portugal SA, inside Whirlpool EMEA leadership team. Recently responsible for the digital transformation in the UK and Irish markets with a growth of 45% in margin from 2019 to 2021. Expert in P&L management, marketing management, brand and product development.

University professor (Marketing) since 2018.

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Mikael Pérez


Associate partner - Sweden

Passionate sales and marketing executive with proven competence in business development and go to market excellence. Results oriented team player with a positive attitude and strong interpersonal skills. Committed to drive commercial results and to develop people and successful teams.

Experience from managing stock exchange listed consumer centric companies in start-up environment, both in the durable goods industry as well as within Tech. Experience of leading development of digital products and applications as well as leading product innovation of home appliances.

International experience of leading teams across multiple regions and commercial experience of managing business and launching brands across Europe and Asia. Specific business experience include People Management, Business Management, Commercial Execution and Go To Market Excellence.

Adds value in the professional environment by offering engaging leadership combined with great analytical skills, strong business understanding and commercial drive. Focused on delivering success with a positive and social personality and an engaging approach to tasks at hand.

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Mircea Dobre


Associate partner - Romania

Results oriented and dynamic leader, operating on the basis of a straight and meaningful business philosophy. I’ve lead previous teams to delivering solid performance throughout the time, with clear focus on profitability, doubling the revenue in the period 2013-2017. And driving the Romanian branch of Whirlpool Europe through a merger process in 2015, adding 8 points of market share. Created a positive working environment achieving an engagement score in the upper quartile in the market.
Always searching for challenges where to add value with my 25+years of management knowledge and expertise.

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Marc Fritzen


Associate partner - Germany

Experienced Freelance Consultant with a demonstrated history of working in the consumer goods retail. Skilled in Negotiation, Business Planning, Consumer Electronics, Product Assortment Planning, and Management. Strong consulting professional with a Master focused in Sustainable Management.

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Alejandro Laya

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Associate Partner - Venezuela 


Alejandro is a highly experienced professional Consultant in the Home Appliances and the Consumer Electronics industries, with 20 years of experience developing business relationships with global brands and factories such as Electrolux, Frigidaire, Whirlpool, KitchenAid, Changhong Group, etc. He holds a Master's degree in Management from the Ashridge Business School (UK) and a Master's degree in Marketing from Lorange Business School-CEIBS (Switzerland). He is fluent in English, Spanish handling also Portuguese. 

He has particular focus on Latin America, where he possesses a vast and active business network. He has held various executive and high managerial positions throughout his career, including roles such as Product Category Manager, Head of Sales, Area Sales Manager, Country Manager and Commercial Director, providing him with invaluable insights and expertise navigating the complex business landscape of the region. 

Additionally, he has extensive experience in developing brands through wholesale distributors, stores chains, key accounts and big box stores. He has very well developed skills in marketing, trade marketing, import/export and international logistics, making him a well-rounded business professional capable of leading expansion strategies and driving business growth. 

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Garth Tiltmann


Associate partner in Dubai

Passionate, well-versed commercial marketing executive with more than a decade of international Consumer Durable Goods sector experience, having increased responsibility governance within multinationals across strategical as-well-as tactical functional roles with a strong product-centric focus and expertise in business development and growth.

Proud, successful, and consistent performance track record in business value creation for the largest global fortune 500 companies’ brands; Electrolux (AEG, Electrolux, Zanussi & Kelvinator) and in the
past 11 years that of Whirlpool Corporation (Maytag, Whirlpool, Ariston, Indesit & KIC etc) Middle East, Africa, Turkey as well as EMEA outbound export markets.


University of Pretoria degree in International Business, Marketing & Communication distinguished by the Golden Key International Honour Society lifetime recognition affirmed in having lived and worked abroad: South Africa, Italy and presently the United Arab Emirates.

Garth has learned that understanding a regions’ multicultural and diversity differences is needed when considering the provisions for “best-in-class” and market “tailor-made” product offers. This inspired him to lead teams with Integrity, dedication, and support though critical thinking in solving “headwinds” with a “sleeves-rolled-up” and inclusive approach towards achieving success for all stakeholders.

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Thierry Bossaert


Associated partner in Belgium and Spain

Proven performer as country director with both start-up and ongoing business operations, ability to develop new business through new channels, planning and research as well as effective proposal presentation.

Ability to influence, motivate and lead people – staff, prospects/customers, – applying effective communication and personal interaction to get to result.

Highly goal oriented, derive satisfaction from setting and achieving ambitious goals, both individually and with staff leadership.

Proud track record in business value creation for top tier companies as Samsung Electronics (27 years) and  group SEB (Seb – Tefal – Calor – Rowenta) in the Benelux market.

Respect, hierarchy and personal values are of paramount importance to me. I operate with openness, precision, innovation.

Bachelor in marketing and distribution supplemented with numerous courses such as operational management at Insead Fontainebleau, leadership development & strategic vision sharing program, and leader to leader program, ..are the most relevant ones.

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Riad Almawy

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Associated Partner in the Levant region


An accomplished Business Leader with 25+ years' experience in driving multi-million-dollar growth for companies within the home electronics, appliances and consumer goods industries in the UAE, MENA and globally. An expert in the development of new business and ensuring delivery of products and services to the highest standard whilst motivating multi-disciplinary teams. Well-versed in working at Board level to develop sales and operational strategies, plans and profit targets with the ability to provide valuable input on decisions relating to business turnaround, diversification and expansion.

Ability to drive ground-breaking initiatives in-line with corporate visions. Significant experience in managing businesses and developing and implementing innovative market penetration strategies across territories to drive company expansion in line with targets.

Expert analyst of market trends, disruptive technologies and competitor activity to support sound decision-making at a senior level and an out-of-the-box approach to developing effective strategies to achieve sales targets in line with corporate aims.

Advanced business modelling skills and proven ability to hold responsibility for multi-million-dollar P&Ls, budgets, cash flow, performance and balance sheet analysis and reporting.

A skilled negotiator in operational and commercial roles. Well-versed in scrutinizing deal-making and contractual processes to maximize bottom-line results whilst ensuring equitable outcomes for all parties.

Engaging effectively with stakeholders up to Board level to gain buy-in and approval for initiatives and projects. Skilled in winning trust through transparency and fostering confidence to drive business improvements. Multilingual capability in English (Fluent), Arabic (Fluent), Farsi (Fluent), Italian (Good), French (Good) and Turkish (Fair).

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Friedrich Frank

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Associate partner in Poland


A mature hands-on leader with over 2 decades of experience in the international multichannel retail environment. Capitalizing on my strong customer focus, result orientation, entrepreneurial spirit, resilience, and comfort in dealing with transformation. Professional skilled in Category Management, Buying & Sourcing, Trade-Marketing, Supply Chain, and Services as well as On- and Offline Commercial Operations.

Repeatedly led challenging commercial initiatives in fast-paced and evolving business environments and have collaborated with partners worldwide maintaining strong relationships with producers, forwarders, distributors, and diverse retail partners.

Proud to be a senior executive director with over 25+ years of experience in Consumer Electronics, having served the largest European electronics retailer in various countries such as Germany, China, Turkey, Russia, Switzerland, and Poland.

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Zumra Tanrikulu

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Associate partner in Turkey


An experienced international marketer and business developer with expertise in sales, negotiation, product and project management

Effective communicator & negotiator skilled at building consensus across internal and external stakeholders to drive growth. Experienced in developing successful strategies to attract and retain customers while improving performance and profitability.

Ability to find new growth opportunities and forming strategic partnerships that open up new markets.

Proud to be a senior executive director with over 25+ years of experience in Durable Consumer Goods having operated various regions like Europe, North and West Africa, Middle East.

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Leo Vignone

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Associated partner in Australia and New Zealand

Executive sales and marketing management with more than 40 years ; industry experience of business development both local and international Team leadership covering multinational brands Whirlpool Oceania and local market brands.
Leadership expertise in the appliance industry experience includes coordination of brand development product platform, creation, product sourcing from Europe and Asia. With a full network of product approvals and compliance for agencies in both Australia and New Zealand markets.
Network connections include both global and local logistics providers to ensure smooth operations and Coordination from factory to end consumer.

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Akis Diamantopoulos


Associate Partner in Greece and Cyprus​

Akis is a commercial leader with an extensive experience in B2B Sales and Business Development of Consumer Electronics, SDA and FMCG in various international brands (iRobot, Samsung Electronics, Toshiba, Coca Cola a.o.). Always in leadership positions with knowledge of local and foreign markets, worked with big retailers like Dixons, Media Markt, Public, Cosmote, Vodafone, etc. Proven skills in launching and developing new brands in new markets, OEM projects with hands-on culture, motivating and promoting teamwork, strategic thinking, target achievement history and results driven.

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