Alejandro Laya

Alejandro is a highly experienced professional Consultant in the Home Appliances and the Consumer Electronics industries, with 20 years of experience developing business relationships with global brands and factories such as Electrolux, Frigidaire, Whirlpool, KitchenAid, Changhong Group, etc. He holds a Master's degree in Management from the Ashridge Business School (UK) and a Master's degree in Marketing from Lorange Business School-CEIBS (Switzerland). He is fluent in English, Spanish handling also Portuguese.
He has particular focus on Latin America, where he possesses a vast and active business network. He has held various executive and high managerial positions throughout his career, including roles such as Product Category Manager, Head of Sales, Area Sales Manager, Country Manager and Commercial Director, providing him with invaluable insights and expertise navigating the complex business landscape of the region.
Additionally, he has extensive experience in developing brands through wholesale distributors, stores chains, key accounts and big box stores. He has very well developed skills in marketing, trade marketing, import/export and international logistics, making him a well-rounded business professional capable of leading expansion strategies and driving business growth.